OpenDevRel: Tales of Developer Relations in Open Source
03-14, 12:20–12:30 (Europe/Berlin), Stage 2

We all know DevRel (Developer Relations): our company brings a novel approach to the industry, a new and better way of doing things, and we need someone to evangelize this concept, this approach, and then our product. But what if your company has an open source play? Clearly DevRel has a major stake in that, but how exactly does it work?

In this talk, Horovits will share his DevRel experience around OpenTelemetry, Jaeger, OpenSearch and other prominent projects, and will offer some best practices and guidelines running an effective DevRel program for open source. Whether you found your own open source project, or whether there’s an established OSS project your company wishes to get involved in, this talk will give you fruit for thought.

See also: Slides (2.9 MB)

Horovits lives at the intersection of technology, product and innovation. With over 20 years in the hi-tech industry as a software developer, a solutions architect and a product manager, he brings a wealth of knowledge in cloud computing, big data solutions, DevOps practices and more.
Horovits is an avid advocate of open source software, open standards and communities. Horovits is an advocate of the Cloud Native Computing Foundation (CNCF), an organizer of the CNCF Tel-Aviv meetup group, a podcaster at OpenObservability Talks, and a blogger, among others.
Currently working as the principal developer advocate at, Horovits evangelizes on Observability in IT systems using popular open source projects such as Prometheus, OpenSearch, Jaeger and OpenTelemetry.