2026-03-17 –, Room bUm Box
A brand isn’t just a logo, it’s the story people tell each other about what you stand for. In open source, that story builds trust, sparks curiosity, and inspires contribution. This talk explores how storytelling and brand design can create welcoming open source projects.
Open source runs on community, and communities run on stories. A good story gives people a reason to join, stay, and care.
In this session, we’ll explore how storytelling can strengthen open-source communities and help build trust and excitement. We’ll look at practical examples of how to tell a story with visual design and what role motion, iconography, tone and voice, or color play.
I’ll also share practical tools to help teams maintain their story over time that help align contributors around a common message.
By the end, you’ll leave with an actionable framework that connects people and builds trust, and keeps the open-source flame burning bright.
Nicole is a senior staff product designer at Mozilla, where she shapes the experience of Firefox mobile with a focus on clarity, trust, and joy. Before Mozilla, she worked at Ableton, designing tools that support creativity and collaboration.