FOSS Backstage 2025

Jeffrey A. "jam" McGuire

Jeffrey A. “jam” McGuire is a Partner at Open Strategy Partners, where he helps open source and other B2B tech organizations communicate and grow, finding and telling the stories that connect their technologies with the value they deliver. He builds on nearly twenty years of experience in open source technology, at the intersection of software, business, and culture. His approach to technology marketing is centered on sharing the human context of complex technology solutions. As co-Founder of the German Drupal Association, community-building is close to Jeffrey’s heart. He enjoys celebrating creators’ expertise and combining storytelling and performance to convey information and motivate his audiences. He’s based in Cologne, Germany.


LinkedIn

https://www.linkedin.com/in/horncologne/


Session

03-10
12:10
30min
How to Explain the Impact of Your Open Source Work
Jeffrey A. "jam" McGuire, Mathias Bolt Lesniak

This talk connects the everyday open source work we do with the big changes we (can) make. It gives you zeal and perspectives for explaining what you do. If there’s a type of talk every open source event should have, this is the one — because explaining open source can be hard.

Growing Open Source
bUm Box